our work / commercial

Johnny Goggles is a luxury eyewear retailer, at the forefront of all the latest eyewear styles from the most sought-after brands, such as Cartier, Balmain, Dior, Chanel and Jacques Marie Mage to name a few. They house the latest and most exclusive eyewear as worn by celebrities and influencers. 

Not only that, the Optometrist and Practice owner, is among the most highly qualified opticians in the UK and has gained specialist qualifications in raft of different fields. 

The level of care Johnny Goggles provide to their customers is outstanding, and evidence of their commitment to providing the very best patient care can be found by considering the extensive range of highly advanced diagnostic equipment at their Liverpool practice. Their equipment and diagnostic tools mean that Johnny Goggles are better equipped than most specialist NHS eye hospitals.

When Johnny Goggles needed help redeveloping their website, they turned to us. On this occasion it was not just our extensive knowledge of open-source CMS platform Umbraco that sealed the deal, so much as our keen eye for design, and our retail marketing experience. 

Fran Taylor is a Marketing Consultant working in the cultural and creative sectors. After leaving the British Library in 2019 she successfully went freelance, securing contracts with institutions like the Barbican and the Turner Contemporary through word of mouth. In 2021 Fran approached us with the wish to take her business up a notch, so that she could approach potential clients, who don't know her, in a more professional and consistent way. 

She asked for a simple brand identity, for use primarily across digital channels, as this is where her expertise lies. She also needed a business card to give away at events and conferences (when it is possible again), a logo for use on official documents such as invoices, and templates for social media, PDF case studies and her online blog.

I designed her a variety of concepts which we narrowed down to three (shown above). Eventually she chose concept 2. She loved the simple shapes and white space which reflect her personality, her work and her design aesthetic. Its clean but quirky look is professional yet creative, demonstrating her ease and equality with other brands in her sector, both competitors and clients.

Sweet Spot Consultancy is a strategy and social marketing agency based in the UK.

 Their main area of expertise being using AI-driven social insights to identify evolving cultural trends and conversations within their client’s target audiences. In a nutshell, this means they discover (using social media data tools) what the chosen target audience is into and interested in on social platforms, and then use these insights to inform strategy and social media campaigns for their client. This ensures the client is speaking directly, meaningfully and with understanding to their consumers.

Sweet Spot came to us as an emerging start-up, requiring a new brand identity that summed up what they did in a playful and engaging way. Despite having a low budget, we were able to provide them with a great new identity, stationery, powerpoint templates and brand style guide.  The logo is typographic, stylish and sophisticated. But when combined with a bright colour palette and an old fashioned illustration style, it becomes quirky, interesting and eye-catching. The client went away very happy and got great feedback from their clients on the new brand.

Since beginning in 2014, CodeMinds have built software solutions for some very large UK based brands, including the NHS, Hakim Group, PharmaVaccs, Treated.com. They regularly collaborate with leading technology companies, charities and universities across the UK to educate people about the revolutionary uses of software and technology. 

CodeMinds approached us to create for them a simple, clean, engaging logo that better reflected their expertise and place in the sector. We responded with the above logo and guidelines. The client loved it and rolled it out across their various marketing outputs.